What Is 100 Plus

Content on WhatAnswers is provided "as is" for informational purposes. While we strive for accuracy, we make no guarantees. Content is AI-assisted and should not be used as professional advice.

Last updated: April 12, 2026

Quick Answer: 100 Plus is an isotonic sports drink formulated with electrolytes, carbohydrates, and vitamins, primarily sold across Southeast Asia since 1968. Known for its bright yellow packaging and lemon-lime flavor, it's designed to rapidly rehydrate and restore energy lost during physical activity. The beverage has become a market leader in Malaysia, Singapore, Thailand, and Brunei.

Key Facts

100 Plus was first introduced in Malaysia in 1968 by Pauls Ltd and is now owned by Fraser and Neave Holdings
A 240ml serving contains approximately 100 calories, 24g carbohydrates, 150mg sodium, and key B vitamins for rapid rehydration
The drink's isotonic formula contains a scientifically balanced ratio of glucose and electrolytes (sodium and potassium) for optimal absorption
100 Plus is available in multiple flavors including Original Lemon-Lime, Orange, Strawberry, and seasonal limited editions
The brand dominates the sports drink market in Southeast Asia with widespread distribution in convenience stores, supermarkets, and vending machines

What Is 100 Plus?

100 Plus is an isotonic sports drink engineered to replenish fluids and electrolytes lost during physical activity and sweating. The beverage combines glucose, sodium, potassium, and B vitamins in a precisely balanced formula that enables rapid hydration and energy restoration.

Recognized globally by its distinctive bright yellow packaging, 100 Plus has become synonymous with sports hydration across Southeast Asia. The drink is marketed to athletes, outdoor enthusiasts, and anyone seeking effective rehydration in tropical climates.

History and Development

100 Plus was launched in 1968 in Malaysia by Pauls Ltd, created specifically to address the dehydration challenges posed by the region's tropical climate. The product quickly gained widespread acceptance due to its superior effectiveness compared to traditional soft drinks.

The brand evolved into a regional powerhouse and was acquired by Fraser and Neave Holdings, a leading Asia-Pacific F&B corporation. Today, 100 Plus maintains market leadership status across Malaysia, Singapore, Thailand, and Brunei with continuous innovation and expansion.

Composition and How It Works

100 Plus employs an isotonic formula that matches the body's natural osmolarity level, enabling faster fluid absorption than water alone. The drink contains essential components that work synergistically:

Glucose and sucrose for immediate energy restoration and muscle glycogen replenishment
Sodium chloride to enhance water absorption and replace electrolytes lost through sweat
Potassium for muscle function and cardiovascular support during exertion
B vitamins (B3, B5, B6, B12) to support energy metabolism and reduce fatigue
Vitamin C for antioxidant protection and immune system support

Nutritional Profile

A standard 240ml serving of 100 Plus provides approximately 100 calories from carbohydrates, along with critical electrolytes and micronutrients. This measured calorie content makes it suitable for athletes seeking energy without excessive sugar intake.

Component	Per 240ml	Purpose
Carbohydrates	24g	Energy and glycogen restoration
Sodium	150mg	Electrolyte balance and fluid retention
Potassium	100mg	Muscle and heart function
Vitamin B3	3mg	Energy metabolism support

Product Variants and Flavors

100 Plus offers diverse flavor options while maintaining its scientifically formulated core benefits. Each variant delivers identical hydration benefits with different taste profiles:

Original Lemon-Lime – the flagship flavor and bestseller since 1968
Orange – citrus alternative for varied taste preferences
Strawberry – berry-based option with tropical appeal
Mango – seasonal variant popular in tropical markets
Limited Edition – periodically released special flavors for market excitement

Market Availability and Distribution

100 Plus maintains strong market presence across Southeast Asia's major urban and rural areas. The drink is available in multiple convenient packaging sizes from individual 200ml bottles to 1-liter family packs.

Distribution channels include convenience stores, supermarkets, hypermarkets, sports facilities, gyms, swimming pools, and automated vending machines. Its consistent availability and trusted reputation have established 100 Plus as the category leader for isotonic sports beverages in the region, trusted by millions of consumers daily.