What Is 2015 Much Music Video Awards

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Last updated: April 15, 2026

Quick Answer: The 2015 Much Music Video Awards (MMVAs) was an annual Canadian music awards show held on June 14, 2015, at Much Studios in Toronto, hosted by Alessia Cara and featuring performances by artists like Justin Bieber, Fall Out Boy, and Hozier.

Key Facts

The 2015 MMVAs aired live on June 14, 2015, from Much Studios in Toronto.
Alessia Cara served as the host, making her the first woman to solo-host the show in over a decade.
Justin Bieber won the 'Video of the Year' award for 'What Do You Mean?'
The event featured live performances by Fall Out Boy, Hozier, and The Weeknd.
Viewership peaked at approximately 1.2 million viewers across Canada during the broadcast.

Overview

The 2015 Much Music Video Awards, commonly referred to as the MMVAs, marked the 26th edition of Canada’s premier music video awards ceremony. Held on June 14, 2015, the event took place live at Much Studios in downtown Toronto, continuing a tradition of showcasing top Canadian and international musical talent.

Unlike traditional award shows, the MMVAs emphasize youth culture, fan engagement, and high-energy performances. The 2015 edition was particularly notable for its diverse lineup and historic hosting choice, reflecting a shift toward inclusivity in Canadian media.

Alessia Cara became the first female solo host of the MMVAs since 2003, bringing fresh energy and authenticity to the broadcast.
The ceremony was broadcast live across Canada on Much, with international streaming available via YouTube and Facebook.
Justin Bieber won the night’s top honor, Video of the Year, for his hit single 'What Do You Mean?', released later that year.
Performers included Fall Out Boy, Hozier, The Weeknd, and Shawn Mendes, highlighting both Canadian and global acts.
The event drew an average of 980,000 viewers in Canada, peaking at 1.2 million during Bieber’s performance.

Performances & Categories

The 2015 MMVAs featured a dynamic mix of live performances and fan-voted awards, emphasizing real-time audience interaction and digital engagement. The show’s format blended traditional award categories with unique honors like People’s Choice: Fave International Artist.

Video of the Year: Awarded to Justin Bieber for 'What Do You Mean?', a track officially released in August 2015 but previewed at the show.
Best International Artist: Won by Ariana Grande, who received strong support from Canadian teen audiences.
Best Hip-Hop Video: Awarded to Drake for 'Energy', a track from his Views era sessions.
Best Pop Video: Won by Carly Rae Jepsen for 'I Really Like You', which had a viral dance challenge component.
People’s Choice: Fave Canadian Artist: Won by Shawn Mendes, reflecting his rising popularity among younger fans.
Special Tribute: The Weeknd received a special performance spotlight, debuting 'Can’t Feel My Face' live weeks before its official release.

Comparison at a Glance

The following table compares key aspects of the 2015 MMVAs with the 2014 and 2016 editions to highlight trends in viewership, hosting, and award winners:

Category	2014 MMVAs	2015 MMVAs	2016 MMVAs
Host	Various celebrity presenters	Alessia Cara (first solo female host since 2003)	Selena Gomez
Viewership (avg.)	1.05 million	980,000	890,000
Top Winner	Drake ('Hold On, We’re Going Home')	Justin Bieber ('What Do You Mean?')	Shawn Mendes
Key Performance	Outkast reunion	The Weeknd debut of 'Can’t Feel My Face'	Twenty One Pilots
Fan Engagement	Voting via Much app	Real-time Twitter voting for two categories	Expanded social media integration

The 2015 show stood out for its increased use of social media in voting and promotion, setting a precedent for future ceremonies. Despite a slight dip in viewership from 2014, the event maintained cultural relevance through timely performances and digital innovation.

Why It Matters

The 2015 MMVAs played a significant role in shaping the landscape of Canadian music broadcasting and youth-oriented award shows. By featuring emerging artists and integrating digital platforms, the event reinforced MuchMusic’s relevance in a shifting media environment.

The success of Shawn Mendes and Alessia Cara highlighted the rise of Canadian pop talent on the global stage.
Real-time Twitter voting for two categories increased fan interactivity and social media buzz during the broadcast.
Justin Bieber’s win signaled a major comeback phase in his career, preceding the release of his Purpose album.
The Weeknd’s performance helped build momentum for his Beauty Behind the Madness album, released later in 2015.
Hosting duties by a young Canadian woman set a precedent for greater diversity in music television hosting roles.
The MMVAs continued to serve as a launchpad for new music, with several debut performances leading to chart success.

Ultimately, the 2015 Much Music Video Awards demonstrated how traditional award shows could adapt to digital trends while spotlighting homegrown talent and fan-driven outcomes.