What Is 21st Nickelodeon Kids' Choice Awards

Overview

The 21st Annual Nickelodeon Kids' Choice Awards celebrated the most popular celebrities, movies, music, and TV shows of 2006–2007 as chosen by children. Held on March 31, 2007, the event marked a high-energy night of slime, performances, and fan-driven recognition.

Hosted by actor and comedian Jack Black, the ceremony took place at the historic Pauley Pavilion on the UCLA campus in Los Angeles. With over 15 million online votes cast globally, the awards reflected youth culture trends and media favorites during the mid-2000s.

• March 31, 2007 was the official air date, broadcast live on Nickelodeon across the U.S. and internationally.
• Jack Black not only hosted but also won the 'Wannabe Award,' a special honor given to a celebrity kids admire most.
• The ceremony was held at Pauley Pavilion, a rare off-studio venue choice, accommodating a live audience of over 10,000 fans.
• Johnny Depp won Favorite Movie Actor for his role in 'Pirates of the Caribbean: Dead Man's Chest,' cementing his status as a youth favorite.
• Avril Lavigne performed live and was slimed on stage, a signature tradition of the Kids' Choice Awards.

How It Works

The Kids' Choice Awards operate through a combination of fan voting, network curation, and pop culture relevance. Categories are selected based on popularity, and nominees are drawn from top performers in entertainment each year.

• Eligibility Period: Nominees were active between January 2006 and March 2007 across film, TV, music, and sports. This ensured relevance to the current year's trends.
• Voting Method: Voting opened in February 2007 and was conducted exclusively online via Nick.com, allowing global participation from over 180 countries.
• Category Selection: A total of 20 award categories spanned entertainment, including Favorite Movie, TV Show, Singer, and Athlete.
• Host Role:Jack Black played a central comedic role, engaging the audience and participating in multiple slime stunts throughout the broadcast.
• Slime Tradition: The iconic green slime was used multiple times, including when Avril Lavigne was doused mid-performance, delighting young viewers.
• Global Reach: The show was translated into 20+ languages and aired in over 170 countries, reflecting Nickelodeon's international audience.

Comparison at a Glance

The 21st KCAs compared to previous editions in format, scale, and digital engagement:

This table shows a steady increase in global engagement and production scale. The 21st edition continued the trend of larger venues and higher vote totals, reflecting growing digital access. By 2007, online voting had become the norm, replacing earlier phone and mail-in methods. The consistency in hosting major celebrities and live musical performances helped sustain viewer interest. Additionally, the use of slime and comedic stunts remained central to the brand’s appeal.

Why It Matters

The 21st Kids' Choice Awards played a key role in shaping youth media culture and boosting visibility for nominees. Winning a KCA orange blimp became a mark of popularity among children and teens.

• Marketing boost: Winners like Johnny Depp and Avril Lavigne saw increased album and movie sales following their wins.
• Brand loyalty: The awards strengthened Nickelodeon’s connection with its core audience of 6- to 14-year-olds.
• Cultural impact: The event highlighted mid-2000s pop culture, from High School Musical to Pirates of the Caribbean.
• Digital innovation: The 2007 awards showcased early success in online fan engagement, setting benchmarks for future events.
• Global reach: International voting expanded Nickelodeon’s influence beyond the U.S., especially in Latin America and Europe.
• Slime legacy: The tradition of sliming became synonymous with the brand, enhancing memorability and shareability.

The 21st KCAs exemplified how children’s media could blend entertainment with interactivity. By empowering young fans to vote, Nickelodeon created a sense of ownership and excitement that sustained the awards’ popularity for years to come.