What Is 313 Presents

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Last updated: April 15, 2026

Quick Answer: 313 Presents is a Detroit-based live entertainment promotion company formed in 2017 as a joint venture between Palace Sports & Entertainment and Live Nation. It promotes over 150 concerts and events annually at venues including Little Caesars Arena and DTE Energy Music Theatre.

Key Facts

313 Presents was established in 2017 as a partnership between Palace Sports & Entertainment and Live Nation.
The company operates out of Detroit, Michigan and manages major venues like Little Caesars Arena.
It promotes more than 150 events annually, including concerts, comedy shows, and family performances.
313 Presents manages bookings at DTE Energy Music Theatre, one of the top-grossing amphitheaters in the U.S.
The name '313' refers to Detroit’s original area code, symbolizing local pride and identity.

Overview

313 Presents is a premier live entertainment promoter headquartered in Detroit, Michigan. Formed in 2017, it emerged from a strategic partnership between Palace Sports & Entertainment—the organization behind the Detroit Pistons—and global concert giant Live Nation.

The company specializes in bringing high-profile concerts, comedy tours, and family shows to Michigan audiences. By combining local expertise with national reach, 313 Presents has become a dominant force in the Midwest live events market.

Founded in 2017, 313 Presents was created to streamline concert promotion across Detroit’s major venues and strengthen regional touring appeal.
The joint venture unites Palace Sports & Entertainment’s local influence with Live Nation’s expansive artist booking network and marketing infrastructure.
It serves as the primary promoter for Little Caesars Arena, home to the Detroit Red Wings and Pistons, hosting over 50 major events yearly.
313 Presents also manages programming at the DTE Energy Music Theatre, a 17,000-capacity outdoor amphitheater in Clarkston, Michigan.
The name '313' pays homage to Detroit’s original area code, reinforcing the company’s commitment to community identity and urban revitalization.

How It Works

313 Presents functions as a full-service event promoter, overseeing everything from artist booking to ticket distribution and venue coordination. Its operational model blends local market knowledge with national industry leverage.

Artist Booking: The team negotiates contracts with talent agencies and managers to bring major touring acts to Detroit-area venues. Deals are finalized months in advance based on tour routing and demand forecasts.
Venue Management: 313 Presents coordinates logistics at Little Caesars Arena, DTE Energy Music Theatre, and the Fillmore Detroit, ensuring technical, staffing, and security needs are met.
Marketing & Promotion: Using digital campaigns, radio partnerships, and social media, the company drives ticket sales and audience engagement across diverse demographics.
Ticket Sales: Powered by Live Nation’s Ticketmaster platform, tickets are distributed through official channels to prevent fraud and scalping.
Event Production: The team oversees stage setup, lighting, sound engineering, and artist hospitality to ensure seamless live experiences for performers and fans.
Community Engagement: 313 Presents partners with local businesses and nonprofits to amplify economic impact and promote cultural events across Metro Detroit.

Comparison at a Glance

A comparison of 313 Presents with similar regional promoters highlights its scale and influence.

Promoter	Headquarters	Key Venues	Annual Events	Notable Partnerships
313 Presents	Detroit, MI	Little Caesars Arena, DTE, Fillmore	150+	Live Nation, Palace Sports & Entertainment
MSG Entertainment	New York, NY	Madison Square Garden, Radio City	120+	AEG Presents
Goldenvoice	Los Angeles, CA	Coachella Festival, The Greek	100+	AEG Presents
House of Blues Presents	Chicago, IL	House of Blues venues	80	Live Nation
Bowery Presents	New York, NY	Beacon Theatre, Terminal 5	200+	AEG Presents

While Bowery Presents leads in event volume, 313 Presents stands out for its strong regional footprint and integration with major sports and entertainment infrastructure. Its partnership model allows it to compete with national promoters while maintaining local authenticity.

Why It Matters

313 Presents plays a critical role in revitalizing Detroit’s cultural economy and positioning the city as a major stop on national tour circuits. Its success reflects a broader resurgence in urban entertainment districts.

The company generates millions in annual revenue for local businesses through hotel stays, dining, and transportation spending during events.
By attracting A-list artists, 313 Presents helps enhance Detroit’s national reputation as a vibrant cultural destination.
It provides employment opportunities for hundreds of local workers in security, production, concessions, and event management.
Partnerships with community organizations support youth programs and arts education through charity ticket donations and outreach initiatives.
The Fillmore Detroit, operated by 313 Presents, draws over 150,000 visitors annually, boosting foot traffic in downtown Detroit.
Its success has inspired similar city-branded promotion models in cities like Cleveland and Cincinnati seeking cultural renewal.

With a proven track record of delivering major events and strengthening local identity, 313 Presents continues to shape the future of live entertainment in the Midwest.