What is impressum

Definition and Origin

An impressum (plural: impressa or impressums) is a legal notice required on websites in certain jurisdictions, particularly German-speaking countries and increasingly across the European Union. The term originates from Latin and traditionally referred to publication information in printed materials. Modern impressum requirements ensure online transparency and accountability by mandating disclosure of website operators and responsible parties. The impressum serves as a point of contact for legal matters and clarifies liability for content.

Legal Requirements

In Germany, the Telemediengesetz (TMG) and the Geschäftsbestimmungen (GTC) require all commercial websites and blogs to display an impressum. Austria and Switzerland have similar requirements. The impressum must typically include: the website operator's full name and address, contact information (email, phone), business registration details, tax identification number, and the name of individuals responsible for editorial content. For companies, shareholder and management information may be required.

Content and Format

A complete impressum includes:

• Personal information: Full name, address, and contact details of the operator or authorized representative
• Business details: Registration numbers, tax ID, professional licensing information if applicable
• Liability disclaimers: Limitations on responsibility for external content and links
• Data protection: References to data processing and privacy policies
• Responsible party: Information about who is responsible for editorial content

EU and GDPR Context

While impressum originated in German law, EU regulations increasingly mandate similar disclosures. The GDPR requires transparency about data processing, which overlaps with impressum requirements. The ePrivacy Directive and consumer protection regulations further reinforce the need for clear publisher identification and contact information. Many EU countries now require impressum-like notices, making it a broader European standard than historically recognized.

Practical Implementation

Websites typically display the impressum as a separate page accessible from the footer, often labeled 'Impressum,' 'Imprint,' or 'Legal Notice.' It must be easily accessible and clearly formatted. Digital companies, online shops, and service providers cannot provide an accurate impressum, though email addresses and contact forms may substitute for physical addresses in some jurisdictions. Non-compliance can result in warnings (Abmahnungen), fines up to €50,000 in Germany, and potential legal liability.