What is iqiyi

Last updated: April 1, 2026

Quick Answer: iQIYI is a Chinese video streaming platform founded in 2010, offering movies, TV series, documentaries, and original content to millions of subscribers across Asia and beyond.

Key Facts

iQIYI is the largest online video platform in China with over 100 million subscribers
Founded by Baidu in 2010 and became an independent company in 2018
Headquartered in Beijing and provides content in multiple languages
Offers original productions, licensed films, TV shows, and variety content
Available across multiple devices including smartphones, tablets, and smart TVs

Overview

iQIYI (爱奇艺) is the leading video streaming service in China, comparable to Netflix in the Western market. Founded in 2010 as a subsidiary of Baidu, iQIYI has grown to become the largest online video platform in the Asia-Pacific region with a massive library of content ranging from Hollywood blockbusters to locally-produced dramas and documentaries.

Content Library

The platform boasts an extensive collection of entertainment across multiple genres. Users can access original series, licensed films, variety shows, documentaries, and anime content. iQIYI invests heavily in original productions, creating high-quality Chinese dramas and films that appeal to both domestic and international audiences. The platform regularly produces reality shows and talent competition programs that gain massive popularity throughout Asia.

Subscription Model

iQIYI operates on a freemium model with both free and premium subscription tiers. Free users can watch content with advertisements, while VIP members enjoy ad-free viewing, earlier access to new episodes, and exclusive content. The platform offers flexible subscription plans ranging from monthly to annual memberships at competitive prices designed for the Chinese market.

Global Expansion

Beyond China, iQIYI has expanded to serve audiences in Southeast Asia, South Asia, and other regions. The platform supports multiple languages and regional content, making it accessible to international viewers. iQIYI's success has inspired similar streaming services across Asia and demonstrated the viability of regional content platforms competing with global services.

Technology and Features

The platform leverages advanced recommendation algorithms to personalize user experience. iQIYI offers various streaming qualities from standard to 4K, supports offline downloads for premium members, and provides interactive features. The service integrates with smart TV platforms and mobile devices, ensuring seamless streaming experiences across different screens.

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Sources

Wikipedia - iQIYI CC-BY-SA-4.0
Official iQIYI Website Copyright