Why do ksi and anesongib have beef

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Last updated: April 8, 2026

Quick Answer: KSI and AnEsonGib's beef originated from their competitive history in YouTube boxing, with their first professional match scheduled for August 2020 but canceled due to the COVID-19 pandemic. The rivalry intensified when Gib defeated KSI's younger brother, Deji, in a boxing match on August 25, 2018, which KSI took personally. Their feud escalated through social media exchanges and public callouts, particularly after Gib's controversial disqualification win over Jake Paul on January 30, 2021, which KSI criticized. The tension remains unresolved as they continue to trade insults online, though no official rematch has been scheduled.

Key Facts

KSI and AnEsonGib first planned a professional boxing match in August 2020, canceled due to COVID-19
AnEsonGib defeated KSI's brother Deji in a boxing match on August 25, 2018
AnEsonGib won against Jake Paul by disqualification on January 30, 2021
The rivalry includes multiple social media callouts, notably in 2022-2023
Both are British YouTubers with over 10 million subscribers combined

Overview

The beef between KSI (real name Olajide Olatunji) and AnEsonGib (real name Gibran Hamdan) stems from their involvement in the YouTube boxing scene, which gained popularity in the late 2010s. Both are prominent British content creators, with KSI founding the Sidemen group and Gib being part of the Beta Squad. Their rivalry began to surface publicly around 2018, following Gib's victory over KSI's younger brother, Deji, in a white-collar boxing match. This personal element fueled tensions, as KSI perceived the win as disrespectful to his family. The conflict escalated when they were scheduled to fight professionally in 2020 under the Misfits Boxing promotion, but the event was canceled due to the global pandemic, leaving their issues unresolved. Over time, their exchanges have included diss tracks, social media taunts, and public challenges, reflecting a blend of personal animosity and competitive drive in the influencer boxing arena.

How It Works

The beef operates through a cycle of public provocations and responses, primarily on platforms like Twitter, YouTube, and Instagram. It starts with one party making a comment or callout, often related to boxing skills or past events, such as Gib referencing his win over Deji or KSI criticizing Gib's performance against Jake Paul. This triggers a retaliatory post from the other, amplifying the conflict through likes, shares, and fan engagement. The mechanism involves leveraging their large followings—KSI has over 24 million YouTube subscribers, and Gib has over 4 million—to generate hype and maintain relevance in the influencer community. Occasionally, they use diss tracks or video rants to escalate tensions, as seen in KSI's 2022 video mocking Gib's boxing record. The process is sustained by media coverage and fan speculation, with each interaction building momentum toward potential future matches or public reconciliations, though neither has occurred yet.

Why It Matters

This beef matters because it highlights the intersection of entertainment and sports in digital culture, influencing trends in influencer boxing and content creation. It drives significant viewership and engagement, with their social media clashes often garnering millions of impressions, boosting their personal brands and revenue through ads and sponsorships. For fans, it provides ongoing drama and speculation, keeping the YouTube boxing scene active and competitive. On a broader scale, it reflects how online rivalries can shape careers and community dynamics, encouraging other creators to engage in similar feuds for visibility. Ultimately, it underscores the power of social media in modern conflicts, where public perception and fan loyalty play crucial roles in resolving or perpetuating disputes.