What is klaviyo

Last updated: April 1, 2026

Quick Answer: Klaviyo is a marketing automation platform specializing in email, SMS, and push notification campaigns for e-commerce businesses. It helps brands segment customers and create personalized marketing campaigns based on customer behavior and data.

Key Facts

Overview

Klaviyo is a customer data and marketing automation platform designed specifically for e-commerce merchants and direct-to-consumer brands. Unlike general email marketing tools, Klaviyo focuses on capturing and leveraging customer data to create highly targeted, personalized marketing campaigns that drive sales and customer loyalty.

Core Features

Email Marketing: Klaviyo allows businesses to design, automate, and optimize email campaigns. Merchants can create triggered emails based on customer actions like abandoned carts, welcome series for new subscribers, or post-purchase follow-ups.

SMS Marketing: The platform enables SMS text message campaigns, allowing brands to reach customers through their phones with promotions, updates, and personalized offers.

Push Notifications: Klaviyo supports web push notifications to re-engage website visitors and drive traffic back to online stores.

Forms and Landing Pages: Merchants can build email signup forms, post-purchase surveys, and simple landing pages directly within Klaviyo to capture customer data.

Segmentation and Automation

Klaviyo's segmentation capabilities let merchants divide their audience based on purchase history, browsing behavior, location, and other data points. Once segmented, merchants set up automated workflows that trigger relevant messages at optimal times. For example, a customer who abandoned a cart receives a reminder email, while a loyal repeat customer might receive exclusive VIP offers.

Analytics and Intelligence

The platform provides detailed analytics on campaign performance, including open rates, click rates, revenue generated, and customer lifetime value. Klaviyo uses machine learning to predict which customers are most likely to purchase, helping merchants focus efforts on high-value segments.

Integration Ecosystem

Klaviyo integrates seamlessly with popular e-commerce platforms, capturing purchase and browsing data automatically. This eliminates manual data entry and ensures marketing campaigns are based on real, up-to-date customer behavior.

Related Questions

How much does Klaviyo cost?

Klaviyo uses a usage-based pricing model where cost depends on the number of contacts and emails sent. Free plans are available for small businesses with limited contact counts and features.

What is Klaviyo's most popular feature?

Email marketing automation is Klaviyo's core strength, particularly the ability to create triggered campaigns based on customer behavior and purchase history, making it ideal for abandoned cart recovery and personalized customer journeys.

Can I use Klaviyo for non-e-commerce businesses?

While Klaviyo was built for e-commerce, SaaS companies and service-based businesses also use it effectively for customer engagement and retention marketing, though it's optimized for retail scenarios.

More What Is in Daily Life

Also in Daily Life

More "What Is" Questions

What is shawarmaWhat is xna airportWhat is telephone spelled backwardsWhat Is DiabetesWhat is vdi in computerWhat is arthritisWhat is aya universe dubaiWhat is hq containerWhat is uyghur languageWhat is qpr trainingWhat is borderline personality disorderWhat is jynx weak againstWhat is aerobic exerciseWhat is nwc in financeWhat is tas in rocket league

Trending on WhatAnswer

How Does GPS Workdifference between ai and mlHow To Start a BusinessDifference Between HTTP and HTTPSHow Does the Stock Market WorkHow To Learn ProgrammingDifference Between LLC and CorporationDifference Between Virus and BacteriaCan you increase your iqIs it safe to invest in bonds

Browse by Topic

ArtsBusinessDaily LifeEducationFoodGeographyHealthHistoryLanguageLawMathematicsNaturePoliticsPsychologyScienceSpaceSportsTechnology

Browse by Question Type

Can YouDifference BetweenDoesHow DoesHow ToIs ItWhat CausesWhat DoesWhat IsWhen WasWhere IsWho IsWhy DoWhy Is

Sources

  1. Klaviyo - About Us proprietary
  2. Wikipedia - Klaviyo CC-BY-SA-4.0